학력(Education)

2021.02. 고려대학교 대학원 경영학과 마케팅 박사( Ph.D. in Marketing from Korea University, South Korea)
2014. 02. 고려대학교 대학원 경영학과 마케팅 석사(M.A. in Marketing from Korea University, South Korea)
2012.02. 조선대학교 경상대학 경영학부 경영학 학사(B.A. in Business from Chosun University, South Korea)

주요논문(Selected Publications)

"The Effect of Choice Overload on Consumer Emotions, Decision Fatigue, and Purchase Intention: The Moderated Mediation Effect of Word-of-Mouth Credibility", Asia-Pacific Journal of Business Venturing and Entrepreneurship (2024), 19(6), pp.175-188.
"Displaying AI Information: Consumer Reactions to AI-Based Content" with SeungMin Lee, Journal of Business Convergence (2024),9(6),pp.19-27.
"Does Advertising Investment Reduce Earnings Volatility?" with Moonyoung Jang and Shijin Yoo, Korean Journal of Marketing (2024), 39(2), pp.67-81.
"ESG Activity Evaluation of Companies in Negative Conditions", Korean Management Consulting Review (2023), 23(5), pp.99-112.
"The Impact of Word-of-mouth Consensus and Volume on Consumer Attitudes: Focusing on the Proportion of Ratings for Search Goods" with Seoung Min Lee, Korean Management Consulting Review (2023), 23(3), pp.77-88.
"Hospital Management based on Customer Value: A Case Study of Mudeungsan Eco Hospital" with Bong Seok Jeong, Journal of Corporation and Innovation (2023), 46(2), pp.217-230.
"The Effective Strategy of Customer Complaint : Case Study of Jeil Construction" with Ilhyung Park, Journal of Corporation and Innovation (2022), 45(4), pp. 235-247.
"The Effect of Review Promotion on Authenticity and Purchase Intention: Focusing on the Moderation Effects of Word-of-Mouth Information", Korean Management Consulting Review (2022), 22(1), pp.85-95.
"The 4th V? The Effect of Word of Mouth Volatility on Product Performance" with Shijin Yoo, Electronic Commerce Research and Applications (2020), 44. (SSCI)
"The Effectiveness of Mobile In-Game Advertising (IGA): Focusing on the Influence of Coordination and Conspicuousness in Advertising"with Seung Min Lee, Journal of Product Research (2020), 38(2), pp.35-41.
"Pioneering New Markets: A Case Study of SevenBrau" with Shijin Yoo and Myung Soo Kang, Asia Marketing Journal (2019), 20(4), pp. 1-19.

학술회의(Research Conferences)

2025.04. "The Impact of Influencer Content Mix on Consumer Responses" Korean Marketing Management Association at Chonnam National University, South Korea
2025.04. " How Social Context Influences the Effectiveness of Donations" Korean Marketing Management Association at Chonnam National University, South Korea
2022. 10. " The Effect of ESG activities on Consumer Attitude and Word of Mouth Intention in Conflict Conditions" The Korean Society of Management Consulting at Jeju University, South Korea (Best Paper Award)
2018. 06. "The Effect of Word of Mouth Volatility on Product Performance" 40th Annual ISMS Marketing Science Conference at Philadelphia, Pennsylvania, U.S.A.

기타(Others)

"광고의 가치: 기업 매출과 이익을 위한 전략적 투자" KAA저널 2025년 봄호, 한국광고주협회(Korea Advertisers Association)
2021. 03.~2022. 02. 전남대학교 경영연구소 전임연구원(Postdoctoral Researcher in Chonnam University Management Research Institute, South Korea)
2021. 02. "Essays on Multidimensional Word-of-Mouth Effects on Product Performance" 영어우수논문상(Best English Thesis Award at Korea University)
2008. 03. 조선대학교 교수요원육성장학생 입학(Scholarship Student for fostering Faculty Member)