세부내용
전공(Track)
마케팅(Marketing)담당과목(Teaching)
마케팅관리, 서비스마케팅, 유통관리, 경영학원론학력(Education)
2010, 연세대학교, 경영학과, 경영학박사주요 논문 및 저서(Selected Publications)
-저서-[1]박흥수, 하영원, 강성호, 우정, 신상품 마케팅, 2nd Edition, 박영사, 2019.
[2]박흥수, 하영원, 강성호, 신제품 마케팅전략, 2nd Edition, 박영사, 2018.
[3]박흥수, 하영원, 강성호, 이제는 빙그레 웃어요, 연세대학교 출판부, 2008.
-강성호, 이한근, 조보경(2019). 모바일기반 광고 특성이 광고 인게이지먼트와 태도에 미치는 영향: 게이미피케이션 광고를 대상으로, 경영교육연구, 34(2), 283-303, 2019
- Kang, S., Hur, W.M., Kim, M. (2018). The effects of female service manager’s self-determined motivation on job performance. Journal of Distribution Science, 16(12), 69-80.
Lee, H., and Kang, S. (2018). Effectiveness of digital-based customer reference marketing in B2B market. Journal of Marketing Management Research, 23(4), 1-24.
-Kang, S., and Hur, W. M. (2018). Bridging service employee’s intrinsic motivation and job performance: A moderated mediation model. Journal of Distribution Science, 16(5), 71-81.
-Shin, I., Hur, W. M., and Kang, S. (2018). How and when are job crafters engaged at work?. International Journal of Environmental Research and Public Health, 15(10), 2138. [SSCI]
-Kang, S., Im, S., and Park, H. (2018). Moderating roles of national culture for alliance relationship advantage and performance in Asia. Journal of Business to Business Marketing, 25(3), 1-16. [SSCI]
-Kang, S., Lee, H., Kim, M., and Hur, W. M. (2018). The effects of experienced customr incivility on salespeolpe's cross selling behavior: Mediating mechanisms of job-related self-efficacy and customer orientation. Journal of Marketing Management Research, 23(2), 45-65.
-Kim, W., Lee, H., and Kang, S. (2018). The motivation of PB production engagement on manufacturing small and medium-sized enterprises' performance. Journal of Distribution and Management Research, 21(2), 15-23.
-Park, H. H., Hwang, Y. Y., and Kang, S. (2018). The effects of CEO characteristics service SME's business performance. Journal of Corporation and Innovation. 41(2), 19-33.
-Jeong, B. S., Kim, J. H., and Kang, S. (2018). Descriptive study of consumer's selection factors and satisfaction in long-term care hospital. Journal of Corporation and Innovation. 41(1),29-40.
-Kim, W., Kang, S., and Lee, H. (2017). Surface acting, emotion exhaustion and turnover intention. Journal of Distribution Science, 15(2), 101-109.
-Shin, I., Hur, W. M., and Kang, S. (2017). Hidden roles of CSR: Peceived corporate social responsibility as a preventive against counterproductive work behavior. Sustainability, 9(6). 955. [SSCI]
-Kang, S., and Kang, W. (2016). Consumer creativity, emergent nature and engagement of Co-creation: The moderating roles of consumer motivation. Journal of Distribution Science, 14(12), 107-118.
-Kang, S., and Son, J. (2016). Marketing organization's regulatory focus and NPD creativity: The moderating role of creativity enhancement tools. Journal of Distribution Science, 14(7), 71-81.
-Lee, H., Kang, W., and Kang, S. (2016). A study on consumer co-creation in new product development. Journal of Marketing Management Research, 21(4), 67-95.
-Shin, I., Hur, M. M., Kang S. (2016). Employee's perceptions of corporate social responsibility and job performance: A sequential mediation model. Sustainability, 8(6), 493. [SSCI]
-Kim, W., Kang, S., and Lee, H. (2016). The effects of perceived customer empathy to service provider's emotional labor on customer responses. Journal of Korea Service Management Society, 17(1), 1-22.
-Kang, S., Choi, J., Lee, J., and Hur, W. M. (2016), The effects of service employee's surface acting on counterproductive work behavior: The mediating roles of emotional exahustion, Journal of Distribution Science, 14(2), 73-82.
-Kang, S., Kim, J. H., and Hwang, Y. Y. (2016). The effects of cultural factors on eco-friendly products purchasing: A case of eco-friendly egg products. Korea Business Reveiw, 9(3), 19-30.
-Kang, S., Hur, W. M., and Park, K. (2016). Exploring the relationship between intrinsic motivation, emotional labor and job performance. Journal of Marketing Management Research, 21(1), 1-27.
-Son, J., Kang, W., and Kang, S. (2015). Effects of consumer co-creation on consumeer attitude: Moderating roles of consumer motivation. Journal of Distribution Science, 13(12). 105-111.
-Son, J., and Kang S. (2015). The interaction effect between recommedation and popularity in the useer generated content: Based on user's viewership from the mobile and PC platform. Journal of Marketing Management Research, 20(4), 1-19.
-Kang, S., Hur, W. M., and Park, K. (2015). A emotional labor and exhaustion as a predictor of job performance and turnover intention in Chinse service industry: The moderating role of perceived organizational support. Journal of the Korea Industrial Information System Research, 20(4), 89-102.
-Son, J., and Kang, S. (2015). Does social distance always increase content performance in online distribution channel. Journal of Distribution Science, 13(8). 97-104.
-Hur, W. M., Kang, S., and Kim, S. (2015). The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India. Cross Cultural Management, 22(3), 487-508. [SSCI]
-Jung, H.,, Lee, H., Kang, S. (2015). A relationship between salesperson's perception of emotional display rule and job satisfaction and job induced tension. Korea Business Review, 8(1), 71-96.
-Kim, W., Kang, S., and Lee, H. (2015). The effects of body esteem on purchase intention toward online fashion products: The moderating role of self monitoring. Journal of the Korea Industrial Information System Research, 20(2), 89-102.
-Kang, S., Lee, H., and Han, S. (2014). The moderating role of consumer's constual level on cause-related messages. Journal of Commodity Science and Technology, 32(6), 13-22.
-Kang, S., Hur, W. M., and Park. K. (2014). The sources and roles of new product creativity for successful new product development. Journal of Marketing Management Research, 19(4), 123-147.
-Kang, S. Lee, H., and Ji, S. (2014). The role of customer empathy on the relationship between elational benefit and trust in service channel industry. Jouranl of Channel and Retailing, 19(4), 123-147.
-Kang, S., and Kim, W. (2014). The effects of trust on marketing alliance creativity: A comparative study between Korean and Japanese firms. Journal of Marketing Management Research, 19(2), 147-170.
-Kang, S., Lee, H., and Kim, Y. (2014). The effects of criteria attractiveness of partner selection on alliance performance: Focusing on the differences of alliance type. Journal of Marketing Management Research, 19(2), 67-90.
-Kang, S., Hur, W. M., and Kim, M. (2014). The mediating role of alliance marketing creativity on the relationship between alliance orientation and performance in services industry. Managing Service Quarterly, 24(5), 522-540. [SSCI]
-Kang, S., Hur, W. M., and Son, M. (2014). The moderating role of socio-demographics on smartphone adoption. International Journal of Mobile Communications, 12(5), 532-550. [SSCI]
-Kang, S., Lee, H., and Jeong, J. (2013). Effects of regulatory focus and customer participation on evaluation for service failure. Journal of Marketing Management Research, 18(4), 1-28.
-Kang, S., Hur, W. M., Park, K. (2013). The antecedents of satisfaction of eco-friendly seafood: The moderating effect of gender. Journal of Fisheries Business Administration, 44(2), 51-68.
-Kang, S., and Hur, W. M. (2012). Investigating the antecedents of green brand equity: A sustainable development perspective. Corporate Social Responsibility and Environmental Management, 19(5), 306-316. [SSCI]
-Kang, S., and Kim, W. (2012). A comparative study on the influence of cultural difference between Korea and Japan on formation process of marketing alliance capabilities. Journal of North-East Asian Culture, 32(1), 391-407.
-Hur, W. M., and Kang, S. (2012). Interaction effects of the three commitment components on customer loyalty behaviors. Social Behavior and Personality, 40(9), 1537-1542. [SSCI]
-Kang, S. (2012). The antecedents of Influencing relationship strength in MRO market. Journal of Maketing Management Research, 17(2), 97-108.
-Kang, S., Kang, H., Park, H. (2012). The effect of firm's cooperative orientation on financial performance: Focus on the mediating role of CRM and SCM performance. Journal of Korea Service Management Society, 13(1), 29-55
-Kang, S., Kang, H., and Choi, S. (2011). A study on the influence of national culture on the alliance relationship formation. Journal of Maketing Management Research, 16(4), 1-17.
-Kang, S., Choi, S., and Park, H. (2011). The effect of market orientation on business performance: Focus on the mediating role of new product development performance. Yonsei Business Reveiw, 48(1), 1-32.
-Kang, S., Kang, H., and Park, H. (2011). The antecedents of successful alliance performance. Korea Journal of Marketing, 13(2), 49-69.
-Yoo, C., Park, H., Kang, S., and Jang, H. (2009). A study on the customer satifsaction of BC card. Journal of Consumer Studies, 20(4), 305-326.
-Park, H., Choi, S., Kang, S., Kwon, G. (2009). Success strategy of Yuhan-Kimerly's Huggies Magic Panty through product repositioning. Korea Journal of Marketing, 11(3), 185-203.
-Yoo, C., Park, H., Kang, S., Kwon, G., and Bae, S. (2009). Cause-related marketing of Amway Korea. Korea Journal of Marketing, 11(3), 205-224.
-Park, H., Choi, S., Jeong, W., Kang, S. (2008). The antecedents of successful inter-firm cooperation. Korea Business Reveiw, 37(5), 1263-1285.
-Kang, S., Choi, S., Park, H., and Woo, J. (2008). The effect of market orientation on firm's financial performance: Focus on the mediating role of CRM performance. Journal of Consumer Studies, 19(3), 21-38.
-Choi, S., Mattila, A. Park, S., and Kang, S. (2009). The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent: The moderating role of price frame. Journal of Marketing Channels, 16(2), 131-147. [SSCI]
-Lee, M., Park, H., Kwon, I., Kim, D., and Kang, S. (2007). Daewoo securities and its strategies for obtaining the top position through effective customer management. Korea Journal of Marketing, 9(3), 233-255.
주요 학술발표(Selected Conference Presentations)
Seongho Kang, Sunmee Choi, Heungsoo Park, “An Exploration of New Product Development Performance as a Missing Link between Market Orientation and Organizational Performance,” In Proceeding of the Global Marketing Conference in Tokyo, 2010수상(Honors and Rewards)
한국마케팅관리학회 최우수 논문상, 2019연세경영연구 최우수 논문상, 2010